About
Let us introduce Jacques
With a background in hospitality from one of the top 10 hospitality schools in France, Jacques has a sharp eye to capture key features of a property, highlighting key elements from the journey and experiences of a site, while using his unique ability to create a narrative that will attract guests.
How it works
Brief + moodboard + must-shoot list
You share your goals (bookings, awareness, F&B, experiences), brand guidelines, and key amenities. I return a simple shot plan and creative direction so we align before I arrive.
First cut and Revision round
You receive the first edit(s) within 72 hours of the shoot, including suggested captions and on-screen text options if desired.
You send consolidated feedback once. I refine the edit(s) to match your brand voice, pacing, and priorities.
On-property shoot schedule (2-hour blocks)
We break filming into efficient blocks (room, amenities, F&B, lifestyle, exterior) to minimize disruption and capture the property at its best light and energy.
Final delivery + licensing document
You receive final exports in the agreed formats, plus a clear licensing document outlining usage and any add-ons.
Services
UGC-only (for your channels)
-
Content created for your brand to post on your hotel’s social channels, website, email, and OTAs (within licensing terms).
-
Reels: Short-form vertical videos designed for retention and saves
-
Photos: Editorial-style property + lifestyle stills (rooms, amenities, F&B, experiences)
-
Story cuts: Ready-to-post vertical cutdowns for Stories (quick hooks, simple overlays, CTAs)
UGC + Amplification (created + posted)
-
Everything in UGC-only, plus optional publication from my accounts (Instagram, TikTok, Threads and Facebook) to amplify awareness.
-
Deliverables stay the same (Reels, Photos, Story cuts)
-
Amplification can be structured as: one post, one Reel, and/or Story frames with tags, links, and location
Deliverables menu
-
Reels (vertical video): Hook-driven edits, caption-ready, hotel-friendly pacing
-
Photos (stills): Bright, clean, premium visuals with detail shots and atmosphere
-
Story cuts: 6–15 second cutdowns, designed for fast consumption and swipe-friendly flow
Licensing terms
Included by default: Organic usage
Organic usage is included for your owned channels and brand platforms:
-
Hotel social accounts (IG, TikTok, FB)
-
Website and landing pages
-
Email marketing and newsletters
-
OTAs and listing pages (where applicable)
Paid usage add-on (optional)
If you want to run the content as ads, paid usage is available as an add-on:
-
Paid social ads (Meta/TikTok)
-
Whitelisting / Spark Ads (where applicable and account access allows)
Duration and territory
Duration: 12 months
Territory: Global
A licensing document is provided with every project so usage is clear and easy for your team.
Brand safety and tone options
​I create content that is designed to match your property’s brand standards. You choose the tone, and I execute accordingly:
-
Cinematic: elevated, minimal text, premium pacing
-
Warm and human: guest-first moments, welcoming, service-forward
-
Comedic with VO: light humor that stays tasteful and hotel-appropriate
No surprises. The creative direction is agreed in advance (brief + moodboard + must-shoot list), and you review the first cut before final delivery.